Our mission is to provide the ultimate web based retail and hospitality management solution to maximize operational efficiency and profitability

The MacromatiX Story

Deloitte Technology Fast 50 Australia 2009 Winnter

The MacromatiX Retail Operating System (ROS) was developed in 1999 as a specialized retail application for the franchise and multi-site hospitality sectors. It was our vision that the Internet was the best vehicle to provide a robust, scalable and reliable solution for both Franchisor and Franchisee, allowing for improved management of their business. With a world-class product and a management team that has a proven track record of providing exceptional levels of customer service, we have grown with deployments around the globe. Today, MacromatiX is proud to work with some of the leading global brands in the Retail and Hospitality industries including: GAP, Guess, Jimmy John’s, KFC, Krispy Kreme, Long John Silver’s, Papa John’s Pizza, Starbucks, Taco Bell (UK), TGI. Fridays and many more.

How we do it:

Legendary Customer Service • Continuous Innovation • Staff Satisfaction
Core Values • People • Professionalism • Passion

The MacromatiX Retail Operating System

The MacromatiX Retail Operating System

The MacromatiX Retail Operating System provides detailed Sales Management for each store as well as consolidated Sales Analysis and Business Intelligence at Head Office. Other features include powerful Inventory Control, Cash Management, Labor Scheduling, Time & Attendance Management, Forecasting and comprehensive Reporting capabilities. The Retail Operating System has a range of benefits including helping stores to increase profitability by reducing wastage, minimizing cash variances and improving labor efficiency.

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  • Panasonic
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  • NCR
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We work with industry leaders to deliver a robust end-end solution

At MacromatiX we believe in working with the right industry partners to make sure you receive the best possible solution and support. In particular, we have strong working relationships with many of the Point-Of-Sale vendors. Often there is a requirement to integrate into other systems which may be in use at your organization such as accounting or payroll systems. We welcome the opportunity to work with your other solution providers.

A significant benefit of "The MacromatiX Retail Operating System" is its ability to easily integrate with 3rd party systems as well as to any number of different POS solutions across all stores, and still deliver a consolidated set of core data for effective reporting, inventory control, budgeting, and labor management.

Meet the Team

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Alaa Pasha

Alaa Pasha

President and CEO

Alaa has been the Global President and CEO of MacromatiX since 2008 and has been instrumental in growing the MacromatiX business globally. Alaa has 18 years of Retail Technology industry experience with an outstanding reputation for customer focus.

Prior to joining MacromatiX Alaa was President and CEO of NCR/Compris. Alaa joined NCR/Compris in 1995 and served in a number of senior management roles, including Vice President for Sales and Account Services, Vice President of Sales and Marketing, Area Vice President of International Business and Director of Product Management. He was named President and CEO in December 2004.

Alaa was instrumental in NCR/Compris' global expansion into the quick-service restaurant marketplace, working directly with customers as well as with business partners around the globe. Previously, Alaa was a project manager for a software development firm, marketing enterprise resource planning (ERP) systems. Alaa holds a Bachelor's of Science degree in Computers and Automatic Control Engineering from the School of Engineering at Aim Shams University in Cairo, Egypt.

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David Shein

David Shein

Chairman

David Shein has been the MacromatiX Chairman since 2003. David has a proven track record of building successful IT companies that provide legendary customer service and is the originator of MacromatiX's core values of People, Professionalism and Passion.

David holds an Accounting degree and started his career at Price Waterhouse in South Africa where he was responsible for establishing a micro computer division within the Small Business Department of Price Waterhouse. In November 1986, David immigrated from South Africa to Australia to take up the position as National Sales Manager of Ozisoft.

Prior to MacromatiX, David established Com Tech Communications (Now Dimension Data Australia) as a specialist supplier of networking and communications products. In 2000, Com Tech was sold to Dimension Data. At the time of the sale, Com Tech was a national company, with offices in all the major states of Australia and New Zealand, employing over 1400 staff and profits exceeding $30mil. During the period of David's tenure, the company had no external debt, was profitable and had annual revenues in excess of $700 million. David attributed the primary reason for Com Tech's growth to exceptional levels of both customer and staff satisfaction. Com Tech was voted the best company to work for in Australia with over 1000 employees.

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Dave Jacobson

Dave Jacobson

Managing Director

Dave has been the Managing Director of MacromatiX since 2003 bringing his exceptional levels of leadership and experience to MacromatiX. Dave has been involved in the IT industry for 25 years and holds an Electrical Engineering Degree and a further Graduate Diploma in Electrical Engineering.

Dave started his career as an Electronics Engineer in South Africa where he designed and developed Ethernet and Token Ring cards and hubs for the networking market. He immigrated to Australia in 1990 and was employed by Com Tech Communications (now Dimension Data) to start and run the Infrastructure business unit which included products such as Cisco and Bay Networks. Dave had added responsibilities for securing distribution agreements for new products and developing new markets for Com Tech Communications. In 1996, Dave was responsible for the creation of the Internet and Security division. This group quickly emerged as one of the largest Internet integration organizations in Australia with over 200 staff members. As a result of Dave's efforts and the success of the Internet division, Dave was recognized as Global Employee of the Year for the Dimension Data Group.

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Saul Kaplan

Saul Kaplan

CTO

Saul founded MacromatiX in 1999. Saul's exceptional vision and intuitive understanding of customer requirements has translated into a world class, effective and customer focused software solution. Saul has 25 years experience in the IT Industry and holds a B.Sc.(Elec)Eng. DipBusM

Prior to MacromatiX, Saul was senior project manager for Jetline Engineering Inc., USA. He has completed major computer based automation projects for companies including: Boeing Aircraft Corp., Ford Motor Co., Caterpillar, McDonnel Douglas, Pratt and Whitney, and Martin Marrietta. Saul has been responsible for building enterprise software solutions including, a comprehensive ISO Quality Management Software application (for which he was awarded the Australian Design Award), hotel and resort management, marketing management, work flow management, accounting and document control. Many of these solutions are in use at major corporations across several countries.

The evolution of web technologies and associated internet infrastructure led Saul to identify the significant benefit that could be obtained by applying this emerging technology to the Hospitality industry. This led to the development of the MacromatiX Retail Operating System which has been delivering excellent results.

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Guy Jacobson

Guy Jacobson

Business Development Director

Guy joined MacromatiX in 2003 and has used his 20+ years of experience together with his enthusiasm and dedication to drive MacromatiX's business development. Guy holds a M.Sc in Computer Science.

Prior to MacromatiX, Guy worked at Dimension Data where he was responsible for the development of the global Enterprise Management platform that is used by Dimension Data around the world to remotely manage their customers' networks.

Guy was also responsible for running the Enterprise Management Centre in Australia which monitored 3,000 network devices on a 24 by 7 basis as well as the setting up and running of Dimension Data Central, an application service provider that successfully implemented a hosted desktop environment for small to medium businesses. After Dimension Data Guy worked at Verisign Australia before joining MacromatiX.

The MacromatiX Retail Operating System is a specialized cloud based Retail and Hospitality management solution for global retailers to maximize operational efficiency and profitability.

  • US MacromatiX USA Tel: +1 (877) 280-9374
  • AU MacromatiX Australia Tel: +61 2 9302-8400
  • CN MacromatiX China Tel: +86 21 2215 7988